I would like to express my profound gratitude to those who read my first article on this platform, and those who made comments. I appreciate your comments, seeing that they are nice and encouraging. Before I continue, let me remind you about my previous blog post and if perhaps this is your first time of reading my article, I welcome you on board……<\/p>\n
I would like to express my profound gratitude to those who read my first article on this platform, and those who made comments. I appreciate your comments, seeing that they are nice and encouraging. Before I continue, let me remind you about my previous blog post and if perhaps this is your first time of reading my article, I welcome you on board.
\nIn my last article, I talked about the Language of Branding, featuring Basic and Linguistic elements to consider in developing a successful brand. I also talked about my nine year journey into the world of Branding. In this article, I will be telling you the basics of branding.
\nThink Big
\nAs a business owner or starter, you need to think big and bring up great ideas especially about your brand on how to grow your business. My number one advice to business owners is; \u201cget a dedicated book for your brand, state out the great visions you have for your brand and back it up with realistic branding plan.”
\nAsk yourself; is there any height that is unattainable in business? I may not know your opinion about that, but if I were to answer that question, my answer would be “NO”. There is a popular saying “the sky is your limit” well, that doesn\u2019t sound bad but why not try the sky as your starting point? Don\u2019t get me wrong, I\u2019m not trying to shy you away from the fact that I mentioned in my first blog article that “Rome was not built in a day”. What I\u2019m trying to insinuate is that you should get a plan on how your Rome will look like and how it will be built and don\u2019t let your words limit you. Break the limits off with positive words and positive plans, let greatness be your language. Let\u2019s take A.O.S Academy as an example; the vision of A.O.S Academy is to become the No. 1 Online Language and Linguistics University in not just Nigeria, Africa but the entire world. A.O.S Academy is well under way because this vision is been pursued by sense making realistic plans and actions.
\nThe primary vision of Dara Expressions is to become the number one brand consulting firm which builds and rebuild brands (that have great visions just like yours) in the whole world. Oops! Did I just say the whole world? Of course, I did. I do believe that the sky is my starting point. My watchword is “NO LIMITS, NO BOUNDARIES”. I look forward to the day I’ll see your brand listed amongst top most successful brand in the world. Keep focused, you can do it with the power of branding.
\nBasic Components of Brand Identity
\nNow, after drafting out a great vision and a realistic branding plan you need to also know the rudiments of branding which I\u2019m going to be explaining but first let me remind you of what branding is.
\nLast week, I defined branding as the act of creating a strongly and persuasive positive perception about a person, a product, or a company. These are the basic components that bring brands to life;Logo
\nLogo is a symbol that is designed to represent a person, an organization, a community or a company. It is mostly the combination of words, objects and colours.
\nYour logos will always represent your brand by appearing on your products, fliers, billboards, social media pages and anywhere. When a popular brand is mentioned, their logo is the first most likely thing you would think of.
\nAs a brand consultant, I would advise you to hire a trained graphics designer to design your brand logo because the way logos are being designed in this modern time is quite different from the former pattern. If you checkout most successful brands you will see that they have switched into the 21stcentury pattern. Why am I saying this? I’m saying this to shift your mindset about logo designing because your logo is the first thing that will represent your brand. Let\u2019s take Pepsi for example for exam; Pepsi as a beverage company have changed their logo up to 11 times since existence till date just to move along with the modern trend.
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\nCadbury changed its logo after 50 years with just a slight difference just to meet up with the 21st century logo standard. Cadbury spent a million pound to redesign its latest logo. What does that mean? It means that branding requires money and that spending much on your brand logo if you want an outstanding one is worth it even though Dara Expressions can provide you a less expensive and outstanding brand logo.
\nColour
\nColour is one of the major components of a brand. It can portray the perception about a brand appropriately or inappropriately. There is a psychology to colour usage. Hence, it is critically important to consider what a colour symbolizes before picking it as a brand colour. These are some colours and what they symbolize:
\nWhite: Purity, smplicity, innoncence, minimalism
\nBlack: sophisticated, formal, luxurious
\nRed: Passion, excitement and energy
\nYellow: Optimistism, Cheerful, playful, happiness
\nGreen: natural, vitality, prestige, wealth
\nBlue: communicative, trustworthy, calm
\nBrown: organic, wholesome, simple, honest
\nPurple: royalty, majestic, spiritual, mysterious
\nIt\u2019s not mandatory to choose one colour, you can as well chose two but don\u2019t let it be more than three because many colours can create great confusion about your brand. It is strongly advised to make use of the colour wheel when selecting brand colours. Colour wheel will direct you in choosing colours that complement one another. Above is an example of a colour wheel. The colours that are directly facing one another are complementary.Font
\nFonts are also very important component of a brand. You should also consider the type of fonts you use for your brand because there is also a psychology to fonts, fonts can also give right or wrong intentions. For example; Using Gill Sans Ultra Bold to write the word “fashion” will give readers a wrong impression. They will read fashion and at the same time think of rigidity. Whereas, fashion is not meant to be rigid. A good example of a font to use when writing fashion is Brush script (fashion not fashion).
\nYou can purchase or even get free and nice fonts at myfonts.com, dafonts.com, fonts101.com, Google fonts and the likes.
\n\u00a0
\nSlogan
\nBrand slogan is also a component to be considered in building a successful brand. Although its not compulsory but it is necessary. Getting a nice slogan for your brand in conformity with your brand font is a good way of branding. For example; MTN slogan is “everywhere you go”, Mortein will always say Mortein with the same voiceover at the end of every advert likewise Glo, Glo will always end their adverts with the same voice always saying “Glo, Unlimited”.\u00a0 Dara Expressions’ slogan is “pushing your visions forward”. Your slogan is mostly like your brand promise it communicates your brand Identity. You can add your slogan to your branded T-shirts, wristbands, fliers, billboards and even stickers. Your slogan portrays your reputation amidst other brands.Are you a new business owner
\nOr perhaps you are old in the game
\nOr you are even planning on having your own business in the future
\nDo you want to level up your income
\nDo you want to know the 21st century branding strategy
\nDo you want your business to stay on track
\nOr you even want to be a brand manager<\/p>\n
Let me gladly announce to you that you are on the right blog. Do ensure to stay tuned to read my subsequent articles on this same platform to get the best tips about branding
\nThank you for reading this article, you can make comments and ask questions in the comment section given below and you can also send emails to daraexpressions@gmail.com. You can even subscribe below to get updates about latest offers from A.O.S Academy. See you next weekend.<\/p>\n","protected":false},"excerpt":{"rendered":"
I would like to express my profound gratitude to those who read my first article on this platform, and those who made comments. I appreciate your comments, seeing that they are nice and encouraging. Before I continue, let me remind you about my previous blog post and if perhaps this is your first time of reading my article, I welcome you on board……<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/backup.aosacademy.com\/index.php?rest_route=\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backup.aosacademy.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/backup.aosacademy.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/backup.aosacademy.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.aosacademy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8"}],"version-history":[{"count":0,"href":"https:\/\/backup.aosacademy.com\/index.php?rest_route=\/wp\/v2\/pages\/8\/revisions"}],"wp:attachment":[{"href":"https:\/\/backup.aosacademy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}